Small Cars Are Becoming...

How times have changed. Just a few years ago, the major luxury trend was towering, imposing SUVs. At my first job out of college, the CEO of the company rolled into work one day with a brand-new Cadillac Escalade with all the bells and whistles. He felt like he had “made it” and that...

BMW Downsizing to a MIN...

Have you ever heard the phrase “premium downsizing”? It’s this theory luxury automakers have where they believe luxury car drivers would drive the same car with a weaker engine or just a smaller car altogether if they can keep the same luxury comfort features. It would seem that...

What Is Premium Downsiz...

If you’ve been following automotive trends lately, you’ve probably noticed an increase in the use of the term “premium downsizing.” But really… what is premium downsizing? How does it relate to cars? The short answer is that it’s an idea that car buyers...